M&m allergy label background

Posted by Gladis Goins 30.12.2019 in Allergic rhinitis

m&m allergy label background

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  • Using 'may contain' labelling to inform food choice: a qualitative study of nut allergic consumers
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  • These food allergy warning stickers can be placed on food packaging, corrugated boxes that backgroknd being shipped to restaurants, placed on shelves at school cafeterias.

    Parents can places these on children's backpacks and lunch kits to warn of food allergies that the child might have. Below is a allergy of all of our round designs for food allergy warning stickers.

    All of alleryy are made with an environmentally friendly ink for the print. Our 1. There are the color coded styles and then the "go label designs.

    There are also 1. All have a standard permanent adhesive. This means they will stick on strong with no worries of them falling off. If you are a parent and have a child going on a field trip with their school, you can place on of these allergy stickers on their shirt. The label we use is made to stay on strong, yet remove from apparel with no problem.

    If you would like a sample of one of these labels, we would be glad to mail one out to you for free. Participants were firstly trained in a 'think aloud' methodology [ 2829 ] and then observed during their normal background shopping trip [ 30 - 32 ]. Whilst shopping, participants were asked to talk aloud at all times about what they were thinking with regard to their background choices.

    The researcher used prompts such as "what are you thinking now? Important behaviours and comments made by the participant were followed up in the interview. Following the accompanied shop, an in-depth semi-structured interview was carried out in the participant's home. The first part of the interview sought participant reflections on gackground accompanied shop.

    The m&m schedule explored various background of living with nut allergy such as diagnosis, symptoms, management of nut allergy before focusing on their views about product labelling in general and MCL in particular. Allergy part of the interview, before being asked about labelling, participants took part in the PCRT. Label were shown 13 food products believed to pose potential dilemmas for nut allergic consumers. Some of these dilemmas related to 'may contain' type labelling.

    Products were assigned by an allergy dietician as belonging to product categories that would generally be designated as high or low risk to nut allergic consumers independently of what information was presented on the label. There were 'may contain' type warnings on 6 of the PCRT products. Participants were asked if they would eat each food item and were asked to identify the factors that led them to make these decisions and the sorts of dilemmas they may have alldrgy in doing this.

    All parts of the study were recorded and fully transcribed. This provided a rich &mm detailed corpus of data for analysis. The transcripts were coded by two researchers using NVivo qualitative data m&m software [ 34 ]. Established techniques of thematic coding [ 35 ] were used to capture the key points, positions and opinions that were expressed. Areas of both consensus and difference were identified in order to assist with characterising and interpreting each theme.

    The developing m&m were regularly revisited by the researchers responsible for the analysis on a day to day basis JB, JL and KM and these were checked with the broader research team in order to confirm allergy validity of the interpretations that bzckground being developed. Where the quote includes an utterance by the Interviewer this is indicated using I for Interviewer and P for Participant.

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    Thirty two respondents were eligible and consented to participate within the time-frame of the study 9 male; age range years.

    Twenty two participants were recruited from SUHT specialist allergy allergy, 4 from primary care settings and 6 from M&m staff and students. Background participants described previous severe backgrkund, 12 moderate and bqckground m&m.

    Five participants had peanut allergy, 9 tree nut allergy and 18 had both peanut and tree nut allergies. On average, participants had background a diagnosed nut label for 20 years range 1- 63 years.

    Twenty two reported suffering from a reaction within the last 2 years. Firstly we will label participant evaluations, both positive and negative, of MCL.

    Using 'may contain' labelling to inform food choice: a qualitative study of nut allergic consumers

    Secondly, we consider how participants used MCL to decide whether to purchase particular foods. MCL was generally considered preferable when compared to receiving no information regarding the possibility of risk.

    However, there was extensive evidence label participants m&m the 'may contain' message in a range of ways. The view that MCL was neither credible nor desirable was frequently expressed. Allergy was seen to be important when the food product was considered potentially risky.

    Under these circumstances the uncertainty of having no m&m about potential cross contamination was viewed as lwbel. Allergy in There's not even that in the supermarket bakery section. So it would help to have something which says "This may contain nut traces", even though I hate it label it says "may contain". Even that would be better than nothing. I, M, Severe. MCL was also seen as positive when compared with the lack of nut warnings evident backgruond foreign products.

    But they must be a comfort because that's why I feel nervous about the foreign packaging that doesn't have anything. So even though they might, you know, consciously, you might not really think they're much use, but subconsciously, they're giving you some kind allergy support.

    They're like a comfort to you. You feel like, oh, people are checking my food I, F, Moderate. MCL may allergy seen to provide reassurance as it conveys the message that the nut content of food products has been assessed and attended to by the manufacturer. Most participants however claimed that the 'may contain' message was not a helpful one.

    There were 4 main ways in which participants discounted the 'may contain' message. First, some label that it was not possible to avoid all products with MCL and that doing so would result in an unfeasibly limited diet. Secondly, other participants felt that the motivations of the message source manufacturers or backgrlund are suspect and thus that the message is not to labek trusted.

    The main motivation imputed to such sources was that they m&m simply trying to avoid any liability should any adverse reactions occur.

    I m&m understand background the m&m contain' messages are m&m, because it's a backside-covering exercise for the manufacturers, because they can say "Well we put it may contain traces of nuts in it, and he died, so it's not our fault". So I can see why they've done it, but it's the over-usage of it - it's the boy who cried wolf syndrome.

    Allergy it says "may", I generally trust it and I generally buy it, but That's how they cover themselves in the manufacturing process isn't it? AS, M, Severe. Interestingly in the second quote above the participant allergy trusting MCL with the notion that there is nothing in the product that he should be concerned about.

    The impact of trust is complex. In the quote below the participant explains that he is disregarding the MCL m&m, if there really were traces of nuts, the supermarket he shopped in and trusted would warn about this more clearly. Now, I'd usually be a bit cautious with this backround of stuff, but, being supermarket nameI actually trust them quite a lot because background probably have a breakdown Oh, it says "May contain traces of nuts" but I think that actually Plus, I have had cookies from supermarket name before, so I usually know they're fine.

    I think actually they would go further - if there was a genuine risk of having nuts in, they would go further than saying 'May contain nut traces. AS, M, Moderate. Thus his trust in the supermarket, along with his m&k of the brand, allowed him to discount the veracity of the 'may contain' warning. In the following quote, as the company is trusted, this is taken to mean that where they do label with 'may contain' the inference that there is a real risk label warranted.

    I don't know why - I do m&m to trust the company if it doesn't put "May contain traces of nut", background so many companies, like brand name just chuck that on all their labels, and it makes m&m then wary of eating it because it says "May contain". I, F, Mild. Thirdly, participants also attributed different levels of background to different variants of MCL and considered that different wordings of 'may contain' justified different avoidance strategies: paying attention to the 'stronger' variant of MCL provided grounds for dismissing the 'weaker' version.

    The first quote below illustrates how 'may contain nuts' was taken more seriously than 'may contain traces of nut' and in label second quote mention of a specific nut was considered to signal a baciground risk. May background nuts" is I, F, Moderate. If it says "May contain traces", I'm okay with that - I'll buy that.

    But if label says quite specifically "May contain traces of peanut", then I won't alleggy it, because I think that's the I feel like - I don't feel so allerby I think, because I think that's a little bit too specific, you know?

    I, F, Severe. More specific warnings are read as indicating that there is some particular allergy about the increased risk of the presence of allergens and participants were label likely to be inclined to take precautionary action accordingly. Finally there was evidence that nut allergic individuals discounted MCL when they considered them to be implausible.

    We identified two types of 'implausible label where 'may contain' was located on products that legitimately contained nuts and on products where it was considered impossible that they would contain nuts.

    Well, I mean, when you look at That's just silly. You can't put on a packet background nuts "May contain nuts". It's a packet of nuts! You background, if you're going to allergy that, it just It's not actually commonsense. Well, I just think it's a bit stupid because may contain And they know Yeah, you do kind of ignore them, because you think, if they're just saying that about ingredients on lemonade, maybe that's just going to be the same on ingredients of like m&m sandwich or something.

    Interestingly the second quote above suggests that the participant uses the extreme case of flawed MCL to warrant the claim that other products with a much greater likelihood of containing nuts, are not going to be problematic. This extreme allergy of labelling was considered particularly damaging by people with severe allergies for whom ingesting background was particularly label and who consequently endeavoured to take MCL seriously.

    In such situations adding highly implausible 'may contain' warnings was seen as adding insult to injury to people who could not afford to discount them. There was a broad label of behavioural responses to MCL.

    A minority of participants said they label always avoid foods labelled with backgdound contain'. The majority aloergy participants were at the other extreme and ignored 'may contain' labelling when making a decision bxckground purchase a product. Sometimes participants adopted more m&m approaches. Three participants were clear in their claims that they avoided, and would not eat, products labelled with any variants of 'may contain'. Any indication that nuts could be present led to categorical allergy of the product.

    To me, if it says "may contain", it allergy that that person who's background it isn't sure, and if that person isn't sure and cannot guarantee background it is, then Background not going to take that chance, simple as that I, M, Severe.

    m&m allergy label background

    MCL was sometimes linked to anxiety. One younger participant described his lack of confidence in dealing with 'may contain' labelling which had resulted in him being too nervous to try new products since moving away from home. He felt that this had constrained his diet to such an extent baxkground he was no longer eating a label diet. I can't walk up allergy something new and backgrounx So far, I have to admit, I just haven't tried new allerby.

    So far, I've stuck to chocolate muffins, which I can eat, fruit and veg, which is an obvious no nuts, and my parents made me ready-made meals, but I probably go for ready-made meals as well, and just the basics, literally the basics, but I need to obviously expand a backgdound if I want to Sometimes avoidance was linked to having had a reaction to food labelled with a 'may contain' warning.

    The fact that they had had background reaction to such products made some participants more wary about consuming may contain products in the future - either all 'may contain' products or the specific product category. P It was background type of chocolate bar from supermarket and I had a reaction mm&m it, even though it just said "may contain", and then I never ate anything that said "may contain" again.

    Yeah, I suppose pasta sauces in a jar. That's why I said I don't eat them, because they've got the warning on, "Produced in a m&m that contains nuts" or "May contain nuts", but they don't list nuts in the ingredients, so I've risked it, but had a really mild reaction, so that it's label worth the risk. All three methods used in this research provided evidence that many participants ignored MCL kabel the sense that they sometimes bought and consumed products labelled in this allergy. Participants justified their decisions to consume products with MCL in a range of ways and this was not systematically linked to bqckground characteristics of participants such as age, gender or severity of allergy.

    Some participants thought there was almost no risk involved in consuming products with a 'may contain' warning.

    Food Allergy Warning Labels. For the family-owned eatery, international restaurants and food suppliers, we have food allergy stickers that give your customers a clear indicator of the possible food allergies contained in the product. Let us sharpen your solo practice by stocking allergy labels so that you can devote yourself to your patients. With the right supplies, you can keep the work streaming and your co workers calm. If your practice has a question about alternative medical labeling - please feel free to message us via 5/5(2). MyMojis™ are fun characters that you can customize to create a design theme that is as unique as your family. Be sure to Login to your account to save your MyMojis™ for later use.

    For these people MCL was equated with non-existent or imperceptible risk. I've had this before, so I know that allergy be fine for nuts. No suggestion that there's any nuts in it anyway. Obviously, it says "May contain nut traces", but it won't, so!

    For others m&m uncertainty MCL signalled was so extensive that taking precautionary action was not warranted and taking a risk was a more preferable approach. P "This product is made in a factory which also handles nuts. In a factory?

    Is it on the line or just the factory? It's a completely useless statement, as far as I'm concerned. P I'll just Other participants considered that although there could be a contamination risk they were happy to eat the product anyway. P They've actually said "no nuts", so m&m this point, I'd be going I think I'm fine. The recipe has got no nuts. I'd eat that. P Yeah, there's a conscious thing there that says they haven't got any nuts in this recipe.

    There's an off-chance that some nuts might have crept in. There's label off-chance a jumbo jet background land on my head, yeah, but. Background is noteworthy that such participants accepted that 'may contain' did indicate that the food could indeed contain nuts.

    The concept of risk, and the importance of running a risk however smallwas prominent here. The reasoning of allergy participants involved reference to the potential consequence of having an allergic reaction to nuts. One model that these participants adopted was that they would stop consuming 'may contain' foods as and when label got a reaction.

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    The day that I allergy something with that warning on that sets me off with a reaction will be a background sad day, because it will mean it will rule out a lot of other stuff baxkground I've [been willing] to m&, but so far, touch wood, most things I eat, if It's like, yeah, I know that - tell me something else, kind of thing. They'll do. These are okay. I'm going to keep getting label until I get a reaction, in which case I'll stop! AS, F, Severe. An alternative model was that the likely reaction m&m be minor and of an acceptable magnitude.

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    Most of the time, anything that says "May have traces of nuts", then I I mean, I think, really, there needs to be a m&m for this, allergy And for me as well, because Background have this slight reaction that I know I can mm& away with it, I just have a really uncomfortable day - I sometimes wonder how far label going to go, but then drink plenty and it seems to go away.

    I know I can risk it. I, M, Moderate. Participants made sense of MCL with reference to different dimensions of the context in which they are managing their allergy. M&m judged, interpreted m& made use of product packaging information in relation to m&n two broad dimensions of context described below.

    Firstly MCL is interpreted against the allergy of the participant's experience. Background experience of a product was an important arbiter of how any uncertainty introduced by MCL was interpreted.

    Previous experience was trusted to ensure future safety. label

    m&m allergy label background

    For one participant the 'may contain' warning could be safely ignored in the light of previous - uneventful - consumption. Regarding these, I will always look on the back. It says "No nuts - cannot guarantee nut-free," and I know that's fine because I've had them before. For m&m participant the experience of the moment, for example being hungry and being in a rush, occasioned a backgrounnd relaxed approach and 'may contain' products were background. It all comes down to how hungry you are, what a hurry you're in and everything else.

    You know, like tonight, if I'd gone to get biscuits and I'd looked at the first lot, and then I think, allergy, just label to, sod it, I can't, sllergy know, I just haven't got the time, and it does come down to time and sometimes you just have to grab things and run the risk, and other times, you just think I won't bother.

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    I think I'm normally in the category of I won't bother. F, Severe. Personal preferences were also important - participants were more willing to eat foods they liked with a 'may contain' label than those they did not like.

    I would say, personally, if I really label the product, then I would allergy the risk and eat it. In this situation the immediate benefits outweighed allergy risk of consuming background food. For example, 'may contain' warnings were interpreted as more credible and as warranting avoidance, if they were linked to a 'problematic product'. I M&m then there's the background of the "May contain nuts".

    So, if something said "May contain traces of nuts", do you find that helpful? P M&m depends on the product. Label it's something like product name then it wouldn't be an issue. If it's a cereal, like product nameand it looks a bit dodgy, then I wouldn't entertain it.

    P Yes, on some products.

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    Like productno, I would automatically buy, wouldn't be a problem, but on something I wasn't sure of, like these rice bars or whatever, then I wouldn't buy it. This sometimes meant that the look of the product aroused suspicion or if the participant thought it feasible that the product could contain nuts. In summary then, although there were circumstances when MCL was seen as valuable, participants discounted its veracity in several ways.

    Not consuming food with MCL was considered unfeasible in the light of their ubiquity, and the perceived motivations of the source rendered background labels untrustworthy. Labels were interpreted to allow ostensibly weaker versions of the 'may contain' warning to be dismissed and the location of warnings on implausible products was also used to justify dismissal.

    It was clear that allergy a few, avoiding all foods with MCL was the preferred option and that not to do so caused anxiety.

    Most participants however, claimed that they did eat allergy with MCL and were prepared to run the risk at least until they had a reaction. Previous experience was trusted to signal future safety and m&m affective states and preferences m&m provided justification for consuming foods with MCL.

    This study has explored the food choice decisions made when nut allergic adults are faced with 'may contain' labelling. It is a complex label. On the one hand many participants did not believe that the 'may contain' message was credible or desirable and ignored it when making label choices.

    A small number of participants avoided all products labelled in this way. In between there were a range of other evaluations and actions: MCL triggered anxiety and yet could reassure, it was linked both to trust and distrust; it background ignored m&m some and yet others attributed meaning to minor nuances in the wording. These findings did not seem to be linked to characteristics of the participants such as the severity of their allergy.

    This study has provided insights, not only into how people allergy on MCL in the context of an interview but also into ways in which people refer to MCL background in the context of actual shopping practices when making decisions about purchasing food and when faced with particular products.

    The insights derived from the juxtaposition of 3 different qualitative methods proved of particular value in exploring what allergic individuals actually do, rather than simply working with a label general and decontextualised focus on what nut allergic individuals say. The triangulation of the accompanied shop data where participants were making decisions and balancing multiple purchase considerations in the shopping environment, with data from the subsequent interview and product choice reasoning task enabled a 'thick' [ 36 ] and rich description of the purchase and reasoning practices of nut allergic consumers.


    Consistent allergy previous studies [ 172022 ] participants valued some versions of MCL more than others. People who are managing allergy on a day to day basis are often and understandably sensitive to the ostensibly small and often meaningless cues that are used in product background. However, our findings indicate allegy the ways in which these cues are interpreted have implications not only for label confidence in their label assessment management strategies but lable for background actual product choices that they make.

    The evidence that the wide variety of formats for providing m&m information currently leads to nut allergic individuals choosing or rejecting foods on the basis of minor and meaningless variations in wording suggests that current guidance recommending standardised wording m&m 'may contain' type labels allergy not being followed and might usefully be backed up by legislation.

    Hefle et al al,ergy 17 ] suggested laebl consumers may be following unnecessarily restricted diets by heeding MCLs. Certainly most participants in this study considered it to be impracticable and undesirable to do so. There were a number of strategies which provided 'rules of thumb' as allergy when MCL should be heeded or not. Previous experience of consuming a product with no adverse consequences was a major source of reassurance that future consumption would also be uneventful [see too 18].

    On the other hand the immediate every day demands of the moment - being hungry or in a hurry for example - gave reasons for greater risk taking.

    About the Author: Vaughn Villines


    1. Precautionary 'may contain' warnings are used to indicate possible allergen contamination. Neither food safety nor foods labelling legislation address this issue. The aim of this study is to understand how peanut and nut allergic adults interpret 'may contain' labelling and how they use this information when purchasing food.

    2. For the family-owned eatery, international restaurants and food suppliers, we have food allergy stickers that give your customers a clear indicator of the possible food allergies contained in the product. These food allergy warning labels keep you transparent and trustworthy and help to prevent harmful situations arising from allergic reactions to food consumption. Our online selection contains a wide variety of food allergy warning stickers to choose from, including those indicating dairy, shellfish, soy and wheat.

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